At Square One, we support entrepreneurs and business owners with accounting, tax, and planning services that reflect the way they actually work and live. Our approach is grounded in clarity, care, and a deep respect for the unique shape of each client’s business.

Founded by Amal Assad, a CPA and CFP with nearly 25 years of experience, Square One combines technical expertise with a lived understanding of the entrepreneurial journey.

As a business owner and mother, Amal knows the realities of balancing vision, responsibility, and limited time — and brings that awareness into every client relationship. Whether you’re managing day-to-day decisions or planning ahead, we’re here to make the numbers make sense, and to support your success on your terms.